My story...

I am a photography enthusiast and have been from an early age.

Many years ago, before the days of digital SLRs, my parents showed me the value of capturing moments in time through the viewfinder of a camera. They showed me how that gave us the ability to look back at the experiences and special memories we created as a family. I have always carried that pearl of wisdom with me.

Today, my enthusiasm for capturing images has not only stayed with me, it has grown stronger over time. While I don't rely on photography to pay the bills, it does give me a much needed creative outlet to de-stress from the everyday demands and challenges of a full-time corporate career

Each time I look through that viewfinder and lens, it gives me a very different perspective on life and the world in which we live. My interests vary widely - from capturing the wonders of nature, to working with people sharing their most important life events, or to just simply making them look their best through the magic of photography. What I do with a camera is mostly hobby. Even so, I do it with passion, I do it with care, I do it with love. At the same time I'm also honouring my parents' love of the art. They are, after all, the very people who instilled that love in me.

Ari Soedjanto